Make Your Brochures Stand Out

Make Your Brochures Stand Out

Brochure holders are widely accepted as a significant and useful item not only for promoting business products and services, but also as useful organisational tool within the business. It’s little wonder then why Brochure holders are something found in most businesses, whether they are part of the first impression in businesses used as display units on receptions counter tops or in the form of floor standing display units at the entrance of businesses or even displaying the businesses advertising messages in wall mounted units/wall systems. When you walk into most retail shops, medical practices, government departments, or most professional office buildings, you will see them used either to hold the respective business’s marketing materials on display, or be used by the business to hold and sectionalise a variety of documents.

Although brochure holders come in a wide variety of shapes, sizes and styles, the most widely utilised varieties are found in common sizes such as A4, A5 (being ½ A4) and 1/3 A4 (often referred to as DL). A wide selection of these standard sizes are offered in the market place from single pocket to multi tied versions, whether they be Counting Standing, Floors Standing (usually mounted on a base and centre pole) or types of wall mounted systems.

In past years, most variants of brochure holders were manufactured in quantities and styles to satisfy customers specific requirements. When clients required clear plastic holders, generally plastic fabricators produced these clear acrylic brochures holders to suit order. Today the majority of brochure holders are manufactured in mass with injected moulding machines, producing clear, durable acrylic holders in a more economical method.

Most brochure holders, whether they are single pocket or multi pocket/tired, generally have a depth of 32mm. The width of the pocket is generally a few mm wider than the standard material. For example A4 pockets are 230mm wide, A5 pockets are 160mm wide and 1/3 A4 are 104mm wide. Often companies with to brand their brochure holders with the logo or company message. These are generally screen printed onto the flat surface at the base of the brochure holders. The personalisation of the brochure holder products are ideal for promotional applications because they are cost-effective marketing tools. The most cost effective way to purchase your desired brochure holder, is usually in carton lots with the quantity set by the various manufacturers. When order in this manner, clear acrylic brochure holders are a highly affordable method of putting your message in clear view of the public. The right choice of brochure holders will help most businesses grow through proper exposure.

When deciding on a style or brand, usually aesthetics play a role with the design and functionality of the unit. There are many ‘copy cats’ of the major brands who release a few versions only and usually do not stand the ‘test of time’ in relation to durability to the demands of passing traffic. New unknown brands generally have a short life as the investment of moulds, especially catering for a large range of options, requires extensive investment globally and the smaller manufactures quickly loose market acceptance through poor quality control and reinvestment into better moulds. Accordingly, there is less than a handful of reputable manufacturers that cater to the global market and have been in business more than 20 years.

For more information on Brochure Holders visit www.brochureholders.com for the country of your choice and the respective company that can satisfy all your display requirements in that region

Find More Plastic Fabrication Articles